MUMBAI — Streax, one among India’s main hair coloration manufacturers by Hygienic Analysis Institute, introduced their partnership with Shah Rukh Khan to launch a marketing campaign motivating males to activate their appeal with easy-to-use shampoo hair coloration.
The promoting marketing campaign, created and conceptualized by Lowe Lintas and directed by Gauri Shinde, is being aired throughout all key Indian markets. It options the lifetime of a pair who’re on the point of go to an occasion. Because the husband, who’s but to prepare notices gray strands of hair, it leads him to moments of self-doubt. Nevertheless, he comes throughout Streax, the shampoo hair coloration that offers him King Khan’s charisma in underneath 5 minutes. The marketing campaign is a continuation of Streax’s efforts to fight low-self-confidence because of gray hair in males by way of high quality options.
Commenting on the partnership, Shah Rukh Khan mentioned, “I cherished the concept of inspiring confidence in individuals. The truth that it may be achieved with one thing as easy and simple like utilizing a hair coloration is absolutely cool. It was nice to be to be related to Streax and I loved the inventive course of. I want all the Streax staff all the perfect on their modern new hair product.”
Expressing his pleasure on the affiliation, Ashish Okay. Chhabra, the inventive mind and managing director, Hygienic Analysis Institute, mentioned, “All of us have cherished Shah Rukh Khan throughout our youthful days and even at present we attempt to emulate him – be it his profitable journey or type.”
“At Streax, we’re very enthusiastic about our partnership with SRK as we inch a step nearer in enhancing the patron’s life-style and confidence with cutting-edge premium hair care merchandise. A client’s fast-paced life and life-style modifications leading to early hair greying demand trendy, fast and high quality options and we’re dedicated to fixing client challenges in probably the most environment friendly methods.”